I fully support and endorse this campaign. I'm aware of the one that was held in Sydney and I hope it's a grand success in our city as well. I will ask my family to switch off power for an hour on this day.

- Chief Minister Vilasrao Deshmukh

This move by Mumbaikars will reflect that we are aware about the agony of power shortage in the state. In fact, people should regularly initiate such drives. It will help reduce the demand for power. We will increase policing in areas to assure that petty thefts don't occur during this drive.

- D.N.Jadhav, Police Commissioner

I think it's a good idea. It gives out a good signal for the common man and I would support it.

- Niranjan Hiranandani, MD - Hiranandani Constructions

Conservation is always welcome. I'll certainly contribute to such a cause. Raymonds already has a resource conservation process in place.

- Gautam Singhania, Businessman

This symbolic move is the best way to spread the message to the masses. I will support the movement by putting off the lights.

- B.K.Goyal, Cardiologist and Honorary Dean - Bombay Hospital

Global warming is very much a reality – no two ways about that! And the sooner we realise this, the better. Making simple changes in our lifestyle will go a long way to conserve energy and fight global warming. If human actions are causing global warming, then it stands to reason that our own actions can also help reduce this threat. We need to do everything we can and we need to do it NOW!

- Pankil Mehta, Linklabs Technology

If the campaign helps in creating awareness then I don't think going without power for an hour would be a sacrifice. I watch the serials to kill time. So it won't be a great loss if I miss the serials for a day. If it helps the cause, I would switch off the lights.

- Meera Uchil, Lecturer

It is the first step taken by one; and the collective actions of all of us that can make a difference, It is never too late to take a stand against global warming. This is the only world we have and it is up to us to fix what we all have broken. On December 15th, tell your friends, turn everything off and UNPLUG Mumbai!

Puneet Ahuja, Start Enterprise